The CI platform was developed to simplify the process of acquiring and monetizing an audience. Propriety ad- and marketing tech built for our unique business approaches with the best 3rd Party tools for complete solutions. Covering ad serving to attribution and data analysis to audience insights and monetization, our technology stack reaches across the digital divide.
Our ad server is an extremely flexible and scalable platform that can integrate with any publisher or advertiser, and track and deliver ads at scale. Built from the ground up for performance marketing, the CI ad server now handles programmatic display and video, mobile app promotion, and rewards-based ads. Our engineering team has developed a system that is flexible yet powerful enough to deliver everything from large scale programmatic to immersive rich-media engagements and advergames.
We developed our own mobile attribution solution over 6 years ago and have leveraged that experience to encompass a multi-touch attribution solution for cross-screen environments, with user segmentation, retention and remarketing built within a robust Customer Data Platform to measure and manage the customer journey.
Utilizing our own CDP (Customer Data Platform) and Lotame’s industry-leading DMP, we draw deeper insights from data sets to help our clients and partners analyze and understand their audience. From content customization to direct advertising sales, to audience extension, greater understanding comes from an effective data management strategy.
Interested in talking tech with us? Drop us a line at the link below.
