Powerful Insights and Deeper Analysis of user activity and behaviour
Data Management and Monetization
Anyone with data can benefit from having a trusted partner manage and market their data. Connected Interactive is trusted by some of the largest financial institutions in the world, such as Mastercard and Scotiabank. Whether your data is online or offline, we have the knowledge and experience to transform it into a vital resource, using the industry-leading Lotame DMP.
Knowing who your users are is the key to retaining them as customers and growing lifetime value. CI can help with learning who your customers are beyond their behaviour, to what their interests are, which is key to earning a higher CPM-per-user from advertisers. In today’s data-driven ad landscape, advertisers won’t pay for the wrong users, but will pay more for the right users.
Connected Interactive’s data providers offer high quality 1st party data, allowing us to create custom audiences that give our client’s campaigns a distinct advantage in the market. Mastercard offers actual purchase data, anonymized and segmented into key retail categories. Environics offers some of the most granular data segment available, and eDealer is one of the market leaders in automotive data. We would love to have a conversation about how to make our partnerships work for your campaign.
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Interested in learning more about data, or our other solutions? Drop us a line! We’d love to hear from you.