The Trade Desk Advertisers gain new insights to audience segments, using Moneris data, for Canadian marketplace. Toronto, Ontario – September 15, 2022 – Connected Interactive, a leading Canadian supplier of retail and data-based audiences for the digital marketing ecosystem, today announced a first-of-its-kind integration with global advertising technology leader The Trade Desk to give digitalRead more
Recently I discussed how consumer behaviour, despite the historical inflation we are all experiencing is still following well established monthly patterns according to Moneris: Average Transaction Size month to month ’peak to trough’ over the last 2 years has operated within historical ranges. Canadian spending patterns appear relatively the same seasonally on key items likeRead more
What is the most relevant signal in terms of proximity? In mobile advertising many are familiar with the idea of geofencing a radius based on proximity, with less aware of polygon targeting actual visitors to the location itself. A signal we hear less about is proximity to work and home. What does that mean andRead more
Inflation is top of everyone’s mind these days for good reason as we are seeing historically high inflation after a 30 year period of low inflation. With that in mind, consumer buying behaviour based on actual purchase data is a good way to look at the trends and see where we might be headed. OurRead more
First, what is Retail Media? The best way to describe is the Shopper Marketing version of digital advertising, where brands use in-store promotions to drive sales in close proximity to where the consumer actually buys their product. So, you can imagine the appeal for brands who spend significantly on this type of advertising to access a retailer’s 1st party sales data for accurateRead more
Toronto, May 25th 2022 Moneris, the leading provider of retail payment processing in Canada, and Connected Interactive, a leading Canadian supplier of custom audiences for the digital marketing ecosystem, today announced a new partnership to bring highly coveted retail audience data to the Canadian advertising industry. Through CI, with exclusive representation from JSquare2 agency inRead more
User Acquisition in the Mobile App Space The year is 2016. App marketing for both brands and developers has become increasingly important in a world dominated by mobile. Mobile apps are an ideal conduit through which to reach consumers, drive engagement and in some cases monetization- however, what many advertisers fail to realize are theRead more
What do we know about this year’s BTS season? The back-to-school season is growing in importance to Canadian consumers- according to a report by Initiative, 18% of parents plan to spend more on back-to-school shopping than they did in 2015. The BTS spend in Canada is also forecasted to grow exponentially- Canadians are projected toRead more
