User Acquisition in the Mobile App Space The year is 2016. App marketing for both brands and developers has become increasingly important in a world dominated by mobile. Mobile apps are an ideal conduit through which to reach consumers, drive engagement and in some cases monetization- however, what many advertisers fail to realize are theRead more
What do we know about this year’s BTS season? The back-to-school season is growing in importance to Canadian consumers- according to a report by Initiative, 18% of parents plan to spend more on back-to-school shopping than they did in 2015. The BTS spend in Canada is also forecasted to grow exponentially- Canadians are projected toRead more
Connected Interactive Launches a New Suite of Adver-Games. TORONTO, Canada- May 6th, 2016- Connected Interactive, a Toronto-based digital ad-solutions and ad-tech company, has launched a new suite of adver-games that provide turn-key opportunities to engage audiences. Adver-gaming is a rising form of digital advertising that utilizes a branded gaming unit in order to promote aRead more
Remember when the Motorola Razr was the coolest thing since sliced bread? Fast forward a decade or so, and we are now living in an entirely mobile age. In 2016, 59.95% of people in the country regularly used a smartphone, and by 2018 this number is predicted to jump to 64.6%! We use our phones toRead more
There is no doubt that mobile apps are exploding, “Canada’s 18 million app users—along with their two billion global counterparts—download apps, both free and paid, to their mobile devices” (ICTC, 2014). Many brands, developers and agencies create an app and expect it to be downloaded by hundreds of thousands of people, unfortunately most of theRead more
Originally Published via Media in Canada by Sonya Fatah To broaden its reach to access bigger, more mainstream brands, Toronto-based gaming advertising company Play Money Media has rebranded as Connected Interactive, with the message that it has evolved into a mobile-centric advertising company focusing both on gamers and on expanding its reach to other categories such asRead more
