Vividata, Canada’s authoritative source for consumer and cross-media insights, and the leading provider of cross-platform audience measurement is pleased to partner with Connected Interactive, a leading provider of digital media buying, analytics, and audience solutions, through their datadesk.io platform. Vividata subscribers can now leverage the many targets and segments built by Connected Interactive (CI) whenRead more
The Trade Desk Advertisers gain new insights to audience segments, using Moneris data, for Canadian marketplace. Toronto, Ontario – September 15, 2022 – Connected Interactive, a leading Canadian supplier of retail and data-based audiences for the digital marketing ecosystem, today announced a first-of-its-kind integration with global advertising technology leader The Trade Desk to give digitalRead more
Recently I discussed how consumer behaviour, despite the historical inflation we are all experiencing is still following well established monthly patterns according to Moneris: Average Transaction Size month to month ’peak to trough’ over the last 2 years has operated within historical ranges. Canadian spending patterns appear relatively the same seasonally on key items likeRead more
What is the most relevant signal in terms of proximity? In mobile advertising many are familiar with the idea of geofencing a radius based on proximity, with less aware of polygon targeting actual visitors to the location itself. A signal we hear less about is proximity to work and home. What does that mean andRead more
Inflation is top of everyone’s mind these days for good reason as we are seeing historically high inflation after a 30 year period of low inflation. With that in mind, consumer buying behaviour based on actual purchase data is a good way to look at the trends and see where we might be headed. OurRead more
First, what is Retail Media? The best way to describe is the Shopper Marketing version of digital advertising, where brands use in-store promotions to drive sales in close proximity to where the consumer actually buys their product. So, you can imagine the appeal for brands who spend significantly on this type of advertising to access a retailer’s 1st party sales data for accurateRead more
Toronto, May 25th 2022 Moneris, the leading provider of retail payment processing in Canada, and Connected Interactive, a leading Canadian supplier of custom audiences for the digital marketing ecosystem, today announced a new partnership to bring highly coveted retail audience data to the Canadian advertising industry. Through CI, with exclusive representation from JSquare2 agency inRead more
Connected Interactive Presents: The 2018 Easter Solution Connected Interactive’s partnership with Mastercard allows advertisers to target consumers who have shown top purchasing patterns in Easter-related categories. With our Easter Data Solution, you can target top tier spenders and frequent transactors through the following Easter-related taxonomies. Is your brand hunting for an effective EasterRead more
With Connected Interactive, you can get target consumers who have shown high purchasing patterns in Valentine’s Day – related retail categories. Our exclusive partnership with mastercard allows advertisers to target top tier spenders & frequent transactors through the following Valentine’s Day taxonomies: flowers, jewellery, candy, cards and gift stores, dinning.Read more
Has Your Brand Started Thinking About RRSP Season? With the March 1st 2017 contribution deadline fast approaching, now is the time for Financial Brands to stay top of mind with potential RRSP contributors. Check out our RRSP Insights Infographic to learn more about core investor demographics, YOY contribution trends, and how you can reach high-valueRead more
