There is no doubt that mobile apps are exploding, “Canada’s 18 million app users—along with their two billion global counterparts—download apps, both free and paid, to their mobile devices” (ICTC, 2014). Many brands, developers and agencies create an app and expect it to be downloaded by hundreds of thousands of people, unfortunately most of theRead more
Originally Published via Media in Canada by Sonya Fatah To broaden its reach to access bigger, more mainstream brands, Toronto-based gaming advertising company Play Money Media has rebranded as Connected Interactive, with the message that it has evolved into a mobile-centric advertising company focusing both on gamers and on expanding its reach to other categories such asRead more
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