Incredibly Accurate Data Driven, Audience-Based Targeting, Measurement and Optimization for Modern Marketers
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Incredibly Accurate Data Driven, Audience-Based Targeting, Measurement and Optimization for Modern Marketers
With the experience and insight of a major trading desk backed by premium data, we understand the best programmatic methodology is a mix of art and science. Beyond clicks and impressions to understanding the customer journey, and intimately knowing the interplay between audience data, user signals and exchange buying to bring higher ROAS.
In the marketing landscape of today, where users are often on multiple devices simultaneously, nurturing the customer journey and understanding attribution models are critical to delivering concrete results. Outcomes such as installs, registrations and sales don’t happen by magic – a focus on attribution, analytics, retention and remarketing has to be part of the mix.
Our platform was built with media buying in mind, and allows us to optimize media channel spend according to how users engage within a site or app. By tracking the customer journey through several touchpoints, we are able to create behaviour segments and apply custom strategies, along with audience data layers for richer profile targeting.
We take brand safety and viewability very seriously. We offer a mix of our own in-house technical tools and knowledge gained from 9 years of marketing technology development, plus the best 3rd party tools available such as Double Verify, Moat and IAS plus in-depth analysis of mobile device fraud trends.
From custom creatives that keep users engaged with brand messaging, to advergames and rich media, we have always brought creative flair and performance to an ever-growing variety of platforms and experiences. With our in-house creative and engineering team, we can build any creative and have it deliver on any device, flawlessly.
Interested in our advertiser solutions? Drop us a line at the link below.
