What is the most relevant signal in terms of proximity? In mobile advertising many are familiar with the idea of geofencing a radius based on proximity, with less aware of polygon targeting actual visitors to the location itself. A signal we hear less about is proximity to work and home. What does that mean andRead more
Inflation is top of everyone’s mind these days for good reason as we are seeing historically high inflation after a 30 year period of low inflation. With that in mind, consumer buying behaviour based on actual purchase data is a good way to look at the trends and see where we might be headed. OurRead more
First, what is Retail Media? The best way to describe is the Shopper Marketing version of digital advertising, where brands use in-store promotions to drive sales in close proximity to where the consumer actually buys their product. So, you can imagine the appeal for brands who spend significantly on this type of advertising to access a retailer’s 1st party sales data for accurateRead more
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