Holiday Season 2017: The Connected Interactive Retail Solution

Connected Interactive’s 2017 Holiday Infographic explores last year’s holiday spending trends & top retail categories and how to target 2016’s top holiday shoppers via Mastercard transactional data. Contact info@connectedinteractive.com to learn more about our Holiday Solutions today!

Holiday Season 2017: Expect a BLIZZARD of Spending

2017 Holiday Infographic, Connected Interactive’s 2017 Holiday Infographic explores last year’s holiday spending trends & top retail categories, the rise of Black Friday sales, and how to target 2016’s top holiday shoppers via Mastercard transactional data.

Connected Interactive Presents: The Mastercard Back-to-School Solution

The 2017 Back-to-School Season is almost here!

August and September represent a crucial spending period for back-to-school shoppers, with last year’s BTS spend projected to reach an astonishing $75.8 billion! Research shows that clothing, electronics, school supplies and shoes were expected to lead the spending frenzy, with an average family spending up to $461 on back-to-school products.

Connected Interactive has partnered with Mastercard Advertising Insights to bring a turn-key back-to-school solution to the Canadian Market. With Mastercard Advertising Insights, advertisers can reach crucial back-to-school shoppers programmatically via four main taxonomies:

  1. Back to School Shopper- Office Supplies- Frequent Transactor
  2. Back to School Shopper- Electronics- Top Tier Spender
  3. Back to School Shopper- Children’s Apparel- Top Tier Spender
  4. Back to School Shopper- Department Stores- Frequent Transactor

Are you interested in utilizing the above Mastercard Data to reach your back-to-school consumers? Contact info@connectedinteractive.com today!

Connected Interactive Presents: Mastercard Consumer Profiles

Connected Interactive’s Mastercard Consumer Profiles aggregate Mastercard spending data from Top Tier Spenders and Frequent Transactors in specific merchant segments. By assembling these merchant segments into profiles, Connected Interactive aims to help advertisers reach their exact target audiences via programmatic campaigns.

Click here to learn more about Mastercard Advertising Insights.

Connected Interactive introduces Mastercard Advertising Insights, a robust data solutions based off billions of transactions that aggregates purchasing behaviours into account segments and specific geographic locations.

Mastercard Consumer Profiles